Thursday, July 1, 2021
MARKETING STRATEGY O.C. FERRELL • MICHAEL D. HARTLINE - ppt download
MARKETING STRATEGY O.C. FERRELL • MICHAEL D. HARTLINE - ppt download: Challenges and Opportunities In the New Economy Power Shift to Customers Massive Increase in Product Selection Changing Value Propositions Shifting Demand Patterns New Sources of Competitive Advantage Privacy, Security, and Ethical Concerns
Wednesday, June 30, 2021
Conducting Situation Analysis: Customer Environment - ppt video online download
Conducting Situation Analysis: Customer Environment - ppt video online download: Goals of Analyzing Customer Environment Identify current and potential customers Identify needs of current and potential customers Identify anticipated changes in customers’ needs
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